Out-of-touch techies, marketing retoric, and nonsense. You do the math.

Sometimes, techies and marketers – and especially people who are both – can get very out-of-touch with the real world and start spewing out nonsense like this:

The web has dramatically changed the software industry over the past 15 years. Today it’s hard to imagine business without the web. Nearly all businesses have or are creating a presence on the web to promote or sell their products and services, find new customers, or support existing ones. At the same time, the web has spawned a massive new ecosystem of web professionals – developers and designers who are focused on helping these businesses thrive.
From: Somasegars weblog

Anyone who has ever worked for an NGO, who has ever listened to radio documentaries (or watched TV documentaries) or has ever picked up a paper without turning to the sports section knows that this is utter hogwash. The large majority of businesses in this world do not have websites, and the vast majority of people dont have Internet access. Think of all the micro-businesses, the small farms and the large majority of businesses in the developing countries and you’ll see what I mean.

I agree that theres a business in helping businesses get on the Internet and that theres a lot of activity there, but can we tone down the retoric a bit?

About rlc

Software Analyst in embedded systems and C++, C and VHDL developer, I specialize in security, communications protocols and time synchronization, and am interested in concurrency, generic meta-programming and functional programming and their practical applications. I take a pragmatic approach to project management, focusing on the management of risk and scope. I have over two decades of experience as a software professional and a background in science.
This entry was posted in Opinions. Bookmark the permalink.

2 Responses to Out-of-touch techies, marketing retoric, and nonsense. You do the math.

  1. Lord Matt says:

    Not all businesses need developers and designers (especially not designers) to get online. One decent training session with a reasonable consultant to bring them up to speed and a handful of FLOSS and most SMEs are good to go.

    Even then some organisations would do as well to just set up a holding page and go move into facebook or twitter just for the “web cool” factor before getting back to making widgets or whatever. It always seems that these guys get spanked for a ton of cash and only get six pages mocked up in MS Frontpage. One decent enabler (such as myself) should be able to help 265 companies a year get themselves online. I don’t see a mature niche supporting an entire eco-system not without morally grey treatment of clients.

    • I absolutely agree with you: as consultants, we should never tell our customers that they need more than they actually do, just to fill our own pocketbooks.

      Personally (and I might as well speak for Vlinder Software because the policy is the same), I believe in a “minimal but complete” approach, and I believe that most applications (by far) don’t need new software: just installing a (supportable, high-quality) FLOSS solution (of which there are plenty around) does 80% of the work and shouldn’t cost much of anything.

      Thank you for your comment, Matt!

Comments are closed.